MKGT 6110 Marketing Management CASE REPORT #1 JCB Backhoe dock worker Internationally into the vocabulary NAME:Muhd Aiman Afiq bin Abu Bakar STUDENT ID:G 1112629 LECTURER:Prof. Dr. Mohd Ismail Ahmad fly the coop:Master Business institution (Part Time-May 2012) TABLE OF CONTENT 1| unveiling| 2| 2| Problem Statement| 4| 3| Situation depth psychology| 4| 4| Marketing Strategies| 6| 5| passport| 8| 6| Implementation| 9| 7| coda| 9| 8| References| 10| 9| Appendices| 10| 1. entryway Figure 1: JCB corporate logo and manufacturing plant Our force mission is to grow our company by providing innovative, strong and exalted mental process products and solutions to meet our global customers needs. With this mission statement, J C Bamford Excavators trammel (JCB) has become one of the worlds top triple manufacturers of construction equipment. JCB was founded in 1945 by Joseph Cyril Bamford and has grown into the worlds third largest man ufacturer by volume of earthmoving, agriculture and materials intervention equipment with over 7,000 employees in 4 continents and a presence in 150 countries JCB has 18 factories in the UK, Germany, North and South America, India, and China.
The unanimous is headquartered in Rocester, Staffordshire, joined Kingdom, which is overly the production site for Backhoe Loaders and telescopic Loadall handlers. It has a nurture three factories in nearby Cheadle, Staffordshire (JCB Earthmovers, JCB Landpower and JCB shrink Products), one in Rugeley (JCB Cab Systems), two in Uttoxeter (JCB obtuse Products and JCB World move Centre), one in Foston in Derbyshire (! JCB major power Systems) and one in Wrexham in North Wales (JCB Transmissions). Its Indian factories ar based in Ballabgarh (Haryana) and Pune. In US, JCBs factories is located in Pooler, Georgia. Other factories are located in Brazil (Sorocaba), and its Chinese factory was correct in 2005 in Pudong near Shanghai. JCB also owns...If you want to land a full essay, order it on our website: OrderCustomPaper.com
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