Assignment 1: Preliminary Product Screening Report

feeler exam crossing SCREENING REPORT OPAL jewellery 16/08/2012 Assignment one. EXECUTIVE heavyset Gems and jewellery swordplay a material role in Australian usance and traditions, making this sector integral to the parsimony and one of the fastest growing industries in the country. Precious opal ranks with diamond, as one of the roughly valuable of gems distinctions. Opal jewellery end create a big variation on their assesss, opals materials to draw those jewelries rump contract at AUD$1. 00 per carat and go to AUD$20,000. 00 per carat. aside from Australia and Slovakia the single opposite countries with a large payoff of opal jewellery call for been Mexico and Brazil.Australian opal jewelry tolerate be a sound long-run investment, with apprise appreciation climbing yearly. helplessness Australia does not invest in a sports stadium merchandiseing for jewelry, if the country st dodgeed investing on that, opportunities would came, var.ing up the opal se curities pains foreign Australians take in the opals as old- flaired jewelry they should be re-educated al nearly that. Compliance understanding property (IP) is an substantive wight to nourish your ideas and the work you generate as a designer in the fashion industry.Its besides one of the essential building blocks of Australias economy, because it helps foster creativity and fix diversity. TABLE OF CONTENTS Exe go forthive unofficial . sc e genuinelyywag 2 Introduction knave 4 Research Findings Page 5 Analysis and pilferclusions Page 12 Opal eccentric persons Page 13 INTRODUCTION Since the last centimeury, Australia has been the thrill manufacturing business of gem opal in the existence. right away a day, Australia exports over 90 per cent of natural opal, making a signifi tail assemblyt contri notwithstandingion to Australias economy.The infinite variety of burnishing material and pattern make fors opal a very surplus stone. Opal is unique(p) in tha t the stone changes color when it is rocked back and forth or when it moves on the neck so mounting it in Australian opal jewelry displays the rock in the very best setting. The task for this denomination 1 in certificate IV international trade was to undertake preliminary screening of an Australian intersection point. The task was to carry and research an Australian production do in Australia from mostly Australian re seeded players that we craving to market internationally. at one time the product was selected we were then asked to suffice a research using basal and secondary resources for our research. To be Included in this research argon vital pieces of selective information much(prenominal) as harm, product, advance and place, consumers of the product, contenders in the industry and the product cycle of our product. done this preliminary research we willing be able to gain an idea of whether or not exporting our chosen product will be a favored venture or whet her t here(predicate) will be risks involved. The Australian product I stomach chosen is Opal jewellery. RESEARCH FINDINGSPRODUCT DESCRIPTION There are more than then 19 mines situated all over Australia. New south Wales, for example, is k straight offn for your black opals. This invoke has the largest proportion of Australian Opals in term of value. There we female genitals find two mines Lightning Ridge and fresh Cliffs. Queensland produces bowlder Opal, which is a unique sheath of opal and is open attached to a emcee rock, ironstone. Only Queensland overhear the Boulder opal, and is found in deposits in wea in that locationd sedimentary Cretaceous rocks in the west of the state. This state brook four roughly mines, which are Quilpe, Winton, Opalton and Yoah. sulphur Australia has four active opal mine handle, Andamooka, Coober Pedy, Lambina and Mintabie. South Australia is largest producer of opal in terms of volume, and produces the white opal, quartzlizationli zing opal or milky type of opal. witnesser http//www. costellos. com. au/opals/types. html This research is establish in a business operated in Queensland, having as a main product Boulder opal. Although, the confederacy overly lead astrays all types of opals jewelry, rings, pendants, earrings, beads, and watches. (BUSINESS LOGO. ) opening http//www. opalsdownunder. com. au/Images source http//www. opalsdownunder. com. au/opal-pendants/ COSTUMERS enlarge The opal jewelry Is displayed in the full gamut of jewelry settings rings, earrings, pendants, brooches, bracelets, studs, cufflinks and other type of jewelry to courtship every occasion and budget. You sack tied(p) so have custom-made opal jewelry for your work ring or for every other appropriate gift- self-aggrandizing occasion. Or maybe you salutary want to spoil yourself. As the toll of the jewelry made with opals varies bulkyly, consumers may in any case st maneuver out according to the determine of the product .There are jewelries made ?? of opal, which are for tourists, with a put down cost. Others, such as black opal, which has capital value, are for higher(prenominal)-class consumers, who admire and do not save money to subvert a good jewelry. stem Laszlos opal and jewelry, 2001-2010, viewed 10 idealistic 2012, http//www. opal-jewelry. com/about. htm RETAIL education Opals are very common Jewelry in Australia. The ones made for tourists are ordinarily sold in local markets, with a lower cost. But, we in like manner find Opals in famous jewelry stores with a higher value.Web sites such as e-bay, or even jewelry websites made serious to sell them. There are a considerable variety of them, offering all forms of recompense. On this company, for example the website shows many of the most significant currencies that may be interested to steal their products. All the prices are showed in Australian dollars, with their currency conversion down the stairs the pictures to make it easier for the costumers to boil downk how much does the jewelry be in their own country. At the routine the product is only sold domestically within Australia in their store, Situated on the Bruce Highway on sunshine coast.Also, this product it is predominantly sold online at its website http//www. opalsdownunder. com. au, here the customers can browse with the carryressable products on offer and place an online order. Once they have chosen, they can then add the product to their online pram and proceed to pay. The payment method is Credit Card or Debit MasterCard/ Visas, there is also the survival of the fittest to pay by PayPal. On this company, for example, the website shows some of the most important currencies that may be interested to buy their products.All the prices are showed in Australian dollars, with their currency conversion below the pictures to make it easier for the costumers to think how much does the jewelry costs in their own country, followed by the paym ent methods. Source https//www. opalsdownunder. com. au/cart PRICE DETAILS The color, size and type of unique opal are factors that determine the price paid for the gemstone. Usually the price is based on the lumber of the opal and expressed per carat. Furthermore, there is a marked deflexion amidst the value of un tightenting opal compared with the value of cut and polished opal.Like anything, marketing has a great impact on deter dig the value of a product. Opals are as unique and individual as the people who buy them. And a personal taste and resource can also affect the price this product. Another issue is that the different colour and patterns can appeal to different markets. Although, you can have material that can start at AUD$1. 00 per carat and go to AUD$20, 000. 00 per carat. matchless big influence when we talk about Opal values is the Opal tone it refers to the background or the underlying color of the opal, which be adrifts from black through begrimed to dec ipherable up.Generally opals with a black or blasphemous proboscis tone are more valuable than those with a white, light, or crystal body tone, because a stone with a darker body tone tends to display change more vibrantly. Black opals are the most prized opal and may realize prices over AUD $15,000 a carat. Opal Jewelry can also vary between the products, one simple opal pendent for example, starts with AUD 136, 00, just now an opal ring costs around AUD 230. 00. As was mentioned before, we can also find in the market more affordable opal jewelry, but usually, they are not made with gold, or silver or valuable materials.SOURCE http//www. opalsdownunder. com. au COMPETITORS Apart from Australia and Slovakia the only other countries with a significant production of opal jewelry have been Mexico and Brazil. There are a a few(prenominal) other countries, which have small occurrences of precious opal, usually from volcanic rocks, but these have met with modest commercial success. Another very valuable stone and well regarded by consumers, the diamond, is also seen as a competitor. Although, diamonds do not have the range of prices and types of productions that have opals.A top quality black opal can influence in the price, giving a higher price per carat than a good, clear one-carat diamond. Very different to to the diamond industry, there is no monopoly in the world marketing of opal and true market forces of add up and demand determine price. Another difference is that, opals have a wide range of values, which can satisfy a great number of consumers, becoming a touristed stone. And that do not happen with Diamonds. Apart of those countries, and the diamond, other mines in Australia are the biggest competitor that Opals Down Under have.With the websites facilities, the mines also sells the product for another countries, or domestically, for Australians. SOURCE mine and Gems Global Industry, 2008, viewed 10 horrible 2012, http//web. ebscohost. com/ehost /pdfviewer/pdfviewer? sid=c49106d4-941d-433b-9f22-8f7280b7d19b%40sessionmgr104vid=14hid=125 PRODUCT breeding CYCLE Australian opal can be a sound long-term investment, with value appreciation climbing yearly. Australian fields are slowly running down, so the values on quality gems will regularly outgrowth year by year.For the overseas investor, it is easier to buy at the source of supply and save money. COOBER Pedys colourful opal mining industry is falling victim to the states mining boom. ABSTRACT FROM PUBLISHER, viewed in 10 august 2012, http//web. ebscohost. com/ehost/detail? vid=3hid=125sid=bd0f4262-c765-4e52-b405-3b86c70d60ac%40sessionmgr112bdata=JkF1dGhUeXBlPWNvb2tpZSxpcCx1cmwsY3BpZCZjdXN0aWQ9czEyNDE5NzEmc2l0ZT1laG9zdC1saXZldb=anhAN=201206091017391615 PROMOTION Nationally, this company uses newspaper, magazines and sales to campaign their sales.But also, a way that they use to agitate is from Internet. Their website is a good way to prove their products and their store, but to promote their websites, coupons are also showed in on-line magazines, giving the costumers discounts of this product, and giving the costumers an opportunity to have a suppose on their websites source http//saltmagazine. com. au/articles/web-exclusives/pepper-march-spa-restaurants-events. aspx flunk OF THE PRODUCT Even with so many a(prenominal) good things to talk about the market for jewelry opals, we also have to carry at his weak side.One way Australian opal could further its reach would be through aggressive strategies of marketing. Australia spends almost to nothing with the advancement of opal overseas or even with in his own country. For example, last year, a South African diamond mining company called De Beers, washed-out around AUS$150million in japan marketing diamond engagement rings, as fence to Australia which, in the same year, spent AUD$100,000. 00 in all the promotion of opal overseas. Australia could make more marketing campaigns about opals, and that would increase the demand.Another weaknesses of the market is that, according to opal retailer Con Retsas, if we educate Australians about opal that could be the for the first time step towards telling the world about the gem and build up its orbiculate reach. He said that Many Australians dig opal jewelry as old fashioned, something that grandma wore. But if you compare an opal to a diamond, even a lower grade opal can be really interesting and resplendent to look at as opposed to a poor diamond, which is nothing shoot or colorful as the opals. Source The Gemmological Association of Australia (GAA), C 2012, viewed 10 distinguished 2012, www. gem. rg. au . COMPLIANCE WITH THE LAW rough IP Australia IP Australia is the Australian brass agency responsible for administering patent, design, trademark and plant life breeders rights. By granting these rights, and alter to the improvement of Australian and international IP systems, IP Australia is supporting Australias sparin g development. Intellectual property (IP) is an essential tool to entertain your ideas and the work you generate as a designer in the fashion industry. Its also one of the essential building blocks of Australias economy, because it helps foster creativity and reward innovation.Australias IP laws go out a legal framework to protect your innovative and creative ideas and designs. Legally enforceable IP rights encourage technological innovation and artistic expression in industries, such as fashion and design, and help to build and expand businesses, create new jobs and raise the sector some(prenominal) in Australia and overseas. Source http//www. ipfashionrules. gov. au/ Conclusion Today, the Australian opal jewelry industry is made up of a large number of individual companies primarily working their own claims.A single opal field is explored and developed by several cytosine individual miners, making the jewelry market develop, and have a huge cadence of competitors. Historica lly, the continued development of the industry has relied upon vista discovery. Other than putting more capital into marketing Australian opal jewelry, I moot that display stores around the world, representing Australian opal jewelry as a product quite a than individual jewelry businesses would be a start in the global promotion of Australian opal jewelry.With this promotion nice quality of jewelry as artistic knowing pieces, could make the market reach the billet it deserves. This industry is young, and Australia has much to do in order to promote the jewelry industry to its biggest potential. Yet, with industry perseverance, opal jewelry will be soon recognized by the world, for the art it is. Opal jewelry is a great gift, or souvenir that represents Australia, making this industry have a large number of types of consumers.To conclude, In my opinion, Australia has reached his national target with the opal jewelry market, and now is ready to export this amazing art and show t he world not just the beauty of the rings, watches, pendants, but a little bit of his culture as well. Australian opals jewelry has the best quality, design and also the biggest resources making opals jewelry an easier market to export. reference of opals Boulder opal is also classified as solid opal.It is a variety of precious opal that has the host rock forming naturally as part of the gem. This type of opal is very much cut with the ironstone left on the back, as the opal often just a thin venous blood vessel of precious opal is present. The opal forms within the cavities of the boulders in both vertical and horizontal cracks. Boulder opal can be found in many different shapes and sizes, from as small as a pea, to as big as a family car which can also be black or light depending on the appearance of the stone when viewed from the surface.Black/ unlighted Opal Black Opal is easily distinguished by the blackness of the background body tone or body color, which shows a play of co lor within or on a black/dark body tone, when viewed from the face up. The term black opal does not mean that the stone is completely black, some of them have a light crystal color bar, giving the otherwise light opal a dark appearance. Even pricy black/dark opals may have only a very thin color bar. Light/Crystal OpalCrystal Opal has a gossamer, translucent, or semi-translucent body, which is also referred to as the diaphaneity of a stone. Crystal opals can display any color of the spectrum in a bonnie play of color because they are cut with a high cabochon. The translucence of a crystal opal often gives it clarity and plangency of color and may be transparent through to nearly opaque, although it usually has a light body tone or white body color. Source fairy opal, 2009, viewed 10 august 2012, http//www. kingopal. com. au/types-of-opal. php