Mystic Monk Coffee Essay

breed Daniel bloody shame, Prior of the Carmelite monks of Wyoming, has a vision to prosper his monastery by purchase the Irma Lake Ranch property, which lists at $8. 9 million. The Carmelite monks of Wyoming have a friendship c on the wholeed hole-and-corner(a) monastic java. The monks sell different varieties of drinking chocolate, along with gift cards, T-shirts, and other(a)wise material products on their website to raise money for purchasing the ranch property. surreptitious monastics primary target market is other Catholics who love specialty coffee bean and want to spend their money helping their Catholic family. spawn Daniel bloody shame does not have the best business strategy for accomplishing his long-term goal. My recommendations for him would be to set short-term and long-term goals, explore investment opportunities, and advertise to other Catholic dominated countries. render Daniel Mary is the Prior of the Carmelite govern of monks in Clark, Wyoming. As o f now the Carmelite monks consist of scarcely long dozen monks. father Daniel Mary has a vision to transform the Wyoming Carmelite elfin monastery into one that accommodates to thirty monks, a Gothic church building, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage.However, the ranch property he is hoping to gain for this new monastery costs $8. 9 million. His vision for unavowed Monk Coffee is that the operations go out fund the purchase of the ranch. The mission of the Carmelite Monks of Wyoming is making certain that appli keisterts understand the reality of the vows of obedience, chastity, and poverty and the sacrifices associated with living a cloistered religious life ( ). From reading this case it does not come forth that Father Daniel Mary has set definite objectives or performance targets.He does have a goal of being ble to afford the ranch property, until now that is a long-term goal. Having little experience in business matters, Fath er Daniel Mary hopes the Mystic Monk Coffee depart be complete to reach the amount they need, along with a $250,000 donation and the New advance Carmel Foundation ( ). For the Carmelite Monks of Wyoming, the best strategy in achieving goals is to set small, short-term goals that are attainable within a specific time frame. Father Daniel Marys strategy seems to be to quarter as lots money as possible until they reach their goal.Mystic Monk Coffees strategy is to target the part of the U. S. Catholic population who drinks coffee and wishes to support the monasterys mission. Consumers can only buy this coffee through with(predicate) its website. On the Mystic Monk website one may find the rehearsal that Catholics should use their Catholic coffee dollar for Christ and his Catholic church ( ). This statement is a good strategy for their target market because Catholics get out want to help other Catholics. another(prenominal) strategy Mystic Monk has is having different products o n the website.There are dark, medium, and lights roasts caffeinated and decaffeinated and in different flavors. close to of the popular flavors are Mystical Chants of Carmel, Cowboy Blend, Royal Rum Pecan, and Mystic Monk Blend. The website also features T-shirts, gift cards, CDs featuring the monasterys Gregorian chants, and coffee mugs. Also, as an incentive to bring in more frequent customers, they are disposed the opportunity to join a coffee club, which offers monthly actors line of one to six bags of preselected coffee, as well as, free shipping for purchases of trio or more bags ( ).The competitive advantage Mystic Monks strategy producing is that people are more equally to purchase something where the remuneration goes to benefit a charity or project, especially if the customer is of the Catholic denomination. Mystic Monk Coffees strategy is in the performance of being a money-maker, I believe. As of just recently, the monks have grow Mystic Monks business model to i nclude sell sales to churches and local coffee shops. I think that expansion is the line of descent of the process of being a money-maker. Marketing and advertising is a tough missing part to how successful Mystic Monk Coffee can be.Instead of focusing on just the Catholics in the U. S. , Mystic Monk needs to reach out to other Catholicism dominated countries like Italy. Another business strategy the monks might consider is to accumulate investors, who will contribute to purchasing the ranch property. From what I have read, the strategy they are following now is not a winning strategy, but is on its way to becoming one. For this to become a winning strategy Father Daniel Mary needs to start setting short-term goals, for example, getting large money to purchase a larger roaster or setting a monthly goal.He also needs to advertise to other Catholic dominated countries, where Mystic Monk could get the support from other monks and Catholic churches. At the end of the case I read tha t Father Daniel Mary realized his vision of purchasing the ranch property would require a lot of planning and execution. I also read that he will develop an execution plan that will enable Mystic Monk Coffee to minimize the effect of its cloistered monastic constraints, maximize the potentiality of monastic opportunities, and realize his vision of buying the Irma Lake Ranch ( ).The recommendations I would make to Father Daniel Mary would be set short-term and long-term goals, expand advertisements to other countries, and reach out to investors. I believe these changes will definitely help in Mystic Monks long-term direction. Another suggestion would be for Father Daniel Mary to evaluate and update Mystic Monks direction, objectives, strategy, and the execution of the strategy each year. Markets change all the time, therefore keeping up with whats changing will only help reach the long-term goal.