Contemporary Issues In Marketing Essay Example | Topics and Well Written Essays - 2500 words

Contemporary Issues In market - Essay ExampleIndustrial marketing is another contemporary marketing tone. It entails changing the focus from the shoemakers last products to capital goods. Industrial marketing utilizes advertising, promotion and communication to consumers in order to increase the sales. In the identical way, companies ar currently using social marketing as an avenue of generating benefits for members of the society. In order to march on customers regardless of their fixture, organizations adopt e-marketing that involve use of internet to market their products. This has been achieved through the advancement of technology in the contemporary world. Ethics in Coca-Cola Company Coca-Cola Company maintains corporate governance guidelines that depict the approaches adopted by the caller-up in order to enhance corporate governance that is vital in meeting the postulate of its consumers and employees. In order to ensure accountability and transp arncy in the company, Coca-Cola management team undertakes regular inspections of its system. The review is also undertaken to achieve international ethical practises thus ensuring the company retains its leadership in the soft tope industry. Code of business conduct is one of the major aspects that are adopted by directors, employees and other associates in order to enhance integrity and honesty during the performance of their duties. Any time new directors or employees are hired by the company, they should study and understand the ethics concepts that are covered by the code. In this way, they in effect emulate the required ethical procedures during their duties. The company also has put in place Ethics & form Committee whose responsibilities include administering the Code. Other duties of the... The paper work studies the aspects of social marketing as an avenue of generating benefits for members of the society. In the contemporary world, marketing has been influenced by various aspects that inclu de technology development, customer relationship management, globalization and pixilated competition. To ensure that companies remain competitive and the sales volume are increased, it is imperative to ensure that ethical issues are appropriately addressed during the operations of any company. Coca-Cola Company, the world market leader in the soft suck up industry has portrayed effective ways of dealing with ethical issues. Despite the criticism that faced the company mostly from India, Coca-Cola has not been left behind as far as undertaking social responsibilities is concerned. This has resulted to creation of strong customer-company relationship which has seen the company sales increase over the years. Another essential marketing aspect that Coca-Cola has adopted is effective segmentation of its market. Meeting of its customer needs is an important aspect that Coca-Cola has initiated in its labor to win customers loyalty and trust. This has been achieved through segmentation of its market based on the location and behaviours of its customers among other aspects as depicted in the discussion above. Additionally, Coca-Cola has embarked on various strategies in order to ameliorate its brand awareness. These include extensive advertisement of its brands especially via its website and other avenues.