The impact of celebrity endorsement Coursework

The impact of celebrity endorsement - Coursework Example merchandise has always been a challenge and more so for products that atomic number 18 costlier as the clients for the same are dependant in numbers due to need for higher purchasing power. The common products of daily use are a must for all, and although the marketers need to push these products too, due to high competition by similar products, the true test for marketing lies in pushing the highly priced premium products like watches that can only deplumate discerning buyers who wish to be seen as a class apart from the ordinary buyer. Brands like Rolex, ezed and Breitling fall under this category of products. The rationale of a watch is to show accurate time and close any watch can serve the purpose. However their class, premium features, speciality materials, extraordinary quality and their melodic phrase command certain respect from both the customer and the onlooker. They exude an aura for the user and awe of the o bserver. What motivates the customer to buy them? How are these marketed? Is value created through normal publicizing or does it need special advertising support in form of celebrity endorsement?2.0AdvertisementCompanies need to advertise in fellowship to spearhead their marketing efforts. Earlier advertisements were informative in nature and were used to convey the properties of the products and their general usefulness. set information became a part of advertisement in order to bring home the point to the highest degree it being affordable and competitive. The homogeneity of many products needed some distinguishing doers and for this branding of products was the new method of distinctiveness. A company could have different brands for a variety of products. Later even the branding of the company became an identifying factor for excellence of products or service.2.1Medium of AdvertisementsThe first medium was the print media as this was the prevalent mass method and targeted c onsumers could read about the products. Rival companies made campaigns out of such advertisements and from positive advertisements portraying the